Benefits

Consumers

• Peace-of-mind (protection of personal data & paymentsecurity).
• Speed, convenience and ease-of-use.
• Adapted to the needs of the e-shopping/mobile generation.
• Non-cardholders and unbanked consumers can benefit from state-of-the-art online payment technology.
  
  

Merchants

• Non-repudiation (eliminate charge-backs).
• Cheaper than alternative payments (Paypal, etc.).
• No change to existing online shopping carts and processing infrastructure.
• Mobile coupons/discounts can generate demand and increase customer loyalty.
• Physical retailers can service customers on the spot by accepting payments from cell phone to cell phone in-store, thus bringing the point of sale to the decision, instead of making people queue up behind the cash register.
  

Issuers

• Answer consumer concerns for personal information protection.
• Reduce fraud and risk below card present level (Chip + PIN).
• Cost effectively service under-banked geographies.
• Generate new customer segments at a very low cost of acquisition.
• Alternate revenue channels besides the standard card payment product portfolio.

Mobile Operators

• Churn reduction & increased customer retention.
• Ease of deployment: ever more customers have cell phones with the ability to download apps.
• Leverage the investments made in infrastructure over the last two decades.
• Generate Incremental revenues (fee per transaction).
• MNOs long tradition of micro-payments (ringtones, music downloads via SMS) places them well to extend these services in order to unleash the full potential of mobile payments.